6 Photo Editing Trends in Real Estate Photography in 2024

By Gina Lam 11/06/2024

Photo editing trends have become increasingly significant in the real estate market over the past ten years, driven by skilled photographers who enhance the appeal of properties in pictures. This surge has also fueled the growth of the photo editing sector. By 2024, utilizing advanced photo editing techniques will be crucial in real estate photography, reshaping how homes are showcased to potential buyers.

In this blog, we’ll discuss the top 6 trends in photo editing for real estate in 2024. We’ll delve into why effective editing is vital for selling homes and how you can stay updated with these trends.

I. The Importance of Professional Photo Editing in 2024

As a real estate photographer, you’re aware of the critical role visual appeal plays in attracting buyers online. In the digital era, potential buyers rely heavily on online listings to estimate properties before contacting sellers or agents. Thus, professional real estate photo editing has become essential for successful property sales, a trend that will only intensify.

Research indicates that listings featuring high-quality, expertly edited photos receive 118% more online views and can sell up to 50% faster. Essentially, compelling visuals can captivate potential buyers and attract their interest.

II. The Power of Visuals Over Words in the Photo Editing Trends

In the real estate market, images are more persuasive than words or statistics. Effective editing removes imperfections and enhances photos to spotlight a property’s best features. Post-processing techniques can also add virtual furniture or appliances, boosting the space’s overall appeal.

Investing in professional photo editing ensures your real estate listings stand out in a crowded market.

III. Top 6 Real Estate Photo Editing Trends for 2024

Let’s delve into the top six real estate photo editing trends expected to shape 2024.

1. Increasing Use of AI

In the landscape of real estate photo editing, artificial intelligence (AI) and machine learning are driving significant change. By 2024, we can expect the widespread adoption of AI tools, streamlining processes such as color correction, background removal, and image enhancement. These innovations not only boost productivity but also guarantee consistent quality across a multitude of images.

2. Aerial Photography

The integration of drone technology has become fundamental to photo editing trends and, at the same time has elevated aerial photography to a cornerstone of real estate marketing.

These captivating aerial shots offer potential buyers an extensive perspective on the property’s scale, layout, and its surrounding environment. As 81% of Americans emphasize the significance of location over the size of their prospective home, aerial photography perfectly aligns with clients’ hopes and expectations.

Furthermore, ongoing advancements in drone technology and editing software promise to streamline the process of capturing and enhancing high-quality aerial images, ensuring that properties are showcased in their best light.

3. HDR Photography

High Dynamic Range (HDR) photography involves taking multiple exposures of the same scene and merging them to create a single image with a wide range of luminance.

HDR photography, which captures all the details visible to the human eye, will remain dominant, offering a realistic and polished look to real estate photos.

4. Virtual Staging

Virtual staging is revolutionizing the real estate industry by providing photographers and agents with the ability to digitally stage properties.

This innovative technique allows for the virtual placement of furniture, decorations, and even virtual repairs, significantly enhancing the appeal of vacant properties. Not only is virtual staging up to 97% more cost-effective than traditional staging methods, but it also offers unparalleled versatility. From redecorating and decluttering to enhancing digital curb appeal, virtual staging brings real-life applicability to the digital realm of real estate marketing.

5. Advanced Color Correction

Advanced Color Correction Color correction, a fundamental aspect of real estate photo editing, is very vital to enhance the exact colors for several reasons:

Enhanced Visual Appeal: Advanced color correction techniques elevate the natural colors of a property, making them more visually appealing to potential buyers.
Cohesive Presentation: By ensuring consistency in color tones and brightness levels, color correction creates a cohesive look across all property images, enhancing their overall presentation.
Improved Aesthetic Quality: Precise adjustments in hue, saturation, and brightness result in images that are more vibrant, lifelike, and aesthetically pleasing.
Professionalism: Implementing advanced color correction demonstrates professionalism and attention to detail, instilling confidence in potential buyers about the property’s quality.
Future Advancements: With ongoing advancements in color correction technology, future tools will offer even greater precision, enabling photographers to achieve impeccable results in real estate photo editing.

6. Twilight Editing

Twilight photography captures properties during the golden hour, either just after sunset or before sunrise.

These photos stand out due to their unique and captivating quality. Here are some compelling reasons why Twilight editing will keep the top-trend position in real estate photography area:

Enhances Property Appeal: Twilight photos create a warm and inviting atmosphere, making the property look more attractive.
Highlights Lighting Features: Exterior and interior lighting features, such as garden lights, pool lights, and interior lamps, become more prominent and appealing.
Adds Luxury and Drama: Twilight images evoke a sense of luxury and sophistication, often giving properties a high-end look.
Improves Differentiation: Properties with twilight images stand out from other listings, making them more memorable to potential buyers.
Showcases Architectural Features: Unique architectural elements and landscaping are accentuated, offering a distinctive and striking presentation.
Boosts Online Engagement: Listings with twilight photos tend to receive higher engagement rates due to their eye-catching and unique nature.

Conclusion

As the real estate industry continues to advance, staying updated with the latest photo editing trends is essential. From AI integration and aerial photography to HDR imaging and virtual staging, these trends are set to redefine real estate photography in 2024. Utilizing these innovative editing techniques will help real estate professionals create captivating listings that effectively attract and convert potential buyers.

6 Photo Editing Trends in Real Estate Photography in 2024