5 Essential Tips In Real Estate Videography Creation

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5 Essential Tips In Real Estate Videography Creation

By Ly Bui 08/10/2020

Real Estate Videography is no doubt proved for its power in driving engagement. Statistic shows that:

+ Real Estate Listings including a video receives 403% more inquiries than those without according to Virtuets 

+ Click-through rate is up to 96% for introductory email according to Implix.

In order make a successful real estate video, please always pay attentions to time shooting, lighting and declutter the property. The most successful point comes from technique applications in the process to produce a real estate video.  This article will show you 5 essential steps, that 100% professional video makers have to do in order to create a outstanding and powerful real estate videography!

Step 1: Select Real Estate Videography Equipment

A full frame DSLR camera is a perfect choice for not only photography but also videography. The special reflex design of DSLR camera allows light to travel through a lens and a mirror. Then combined as the mechanism that sends the image/video to their built-in image sensor. This allows for higher quality and more efficient technology built into the camera. Models recording 1080p video or 30 fps are favorite thanks for its solid video quality.
Less distorted lenses like a 17–40mm or a 16–35mm are used widely in real estate videography. If shooting a small room, the shoot in the 15mm range or using the widest angle lens is the best. Bigger rooms should use a 35mm angle. By doing it, this presents less distortion, especially towards the edges of the frame.

Support from slider, glider, gimbals helps make the video more steady. Gimbals like Ziyhun or DJI is always the perfect combination with DSLR cameras.

Step 2: Film the exterior

Let’s start with drone video if you can! Drone real estate videography is perfect to depict what the property is actually like. Furthermore, the whole layout of the property: nearby attractions, amenities, parks,… is captured.  Aerial filming makes the property with land so alluring. Apart from creating accuracy, the appealing look of a cinematic drone videography is always engaging for potential buyers.

Exterior footage is always presented with wide angles. At this stage,with the help of a slider or a panning camera, the real estate video would have a more cinematic, smooth-looking feel. Tip to film the exterior of a property is shooting slow pans and tilts of the front and back of the house. We also should add some nice shots of the surrounding neighborhood. Then, always try to mix up movements. For example, if a pan with motion: left to right is followed by another one. The next pan should go right to left. Or you can do a pan shot then followed by a tilt shot. By doing so, we are creating a dynamic video!

Step 3: Film the interior

Requirement in this step is creating a visual flow. It is likely you are walking toward the house and move from one room to another one. A part from using sliders, glides bring viewers into the scene by moving the camera front to back.  Pans and tilts also look great for detail shots like hardwood floors, tile, or counter tops.

Let’s start the interior filming by facing the door to transition the view from outside to inside. Likely you are walking toward the door. Then, showcase the first “main” room, that potential buyers would be seeing as if they walked inside. This is usually a study/office or maybe a dining room. If the home starts off with guest rooms, please avoid them. Then, head straight to the kitchen or main living as that’s more important to any buyers. The goal is to show the layout as best as possible, while trying to minimize walk time. Doing so makes video not too long!

Step 4: Camera settings in doing real estate videography

These recommended settings were given by Lance, the owner of Unique Exposure Photography. I trust you would find useful information from his blog.

Step 5: Video Editing 

Real Estate Video Editing is a very important step that every professional video maker can’t miss out. Advanced tools for video editing are Final Cut Pro, Adobe Premiere Pro, iMovie, Wevideo, DaVinci Resolve. To keep viewers involved, the ideal length of one video shouldn’t be over 3 minutes. Furthermore, don’t forget to add uptempo music to make the video real estate upbeat and energetic. Free music could be downloaded via Wistia.

Knowing that not 100% real estate videographers are familiar with editing techniques as well as have much time to work on post-processing. Beatcolor.com provides video editing service with 24-hours turnaround time. We care much about small details to make sure that your output is outstanding and reflects the soul of the property!

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